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2021 Connections Conference
Kalahari Resorts & Conventions
250 Kalahari Boulevard
Pocono Manor, PA 18349

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Thursday, September 23, 2021, 8:00 AM to Friday, September 24, 2021, 5:00 PM EDT
Category: Conferences






Join us for a safe meeting experience and opportunity to look toward the future of the association community and hospitality industries at PASAE’s annual conference. Gather insights from like-minded colleagues through roundtable discussions, keynote presentations, and philanthropic initiatives. Together, we can reimagine the future of our industry and the goal is for you to walk away with tips, tricks, and tools to add to your resource bank that are immediately applicable to your professional livelihood, no matter if you are in the association or business supplier space.

Registration is available for attendees and exhibitors. We believe that we are best when we are together, whatever your comfort level may be. Rest assured we are respectful of everyone's positions in coming back together in-person and are working to provide a safe conference experience. 

Boasting 25,000 square feet of space, there is plenty of room to safely mingle and collaborate with exhibitors and association professionals that are second to none. If you'd like to exhibit at this year's conference, click here to reserve your space. 


Member Type

Before September 9

After September 9

Member/Attendee (In-Person)



Non-Member/Attendee (In-Person)










Conference Schedule (Subject to Change)  

Thursday, September 23, 2021 

7:30 am - 4:00 pm - Registration Open 

7:30 am - 11:00 am - Exhibitor Set-Up 

8:00 am - 8:10 am – Greetings from PASAE Sponsors 

8:10 am - 9:00 am – Table Talk Discussions- Attendees will participate in small group roundtables covering a myriad of topics. A facilitator will advance each of the mini discussions throughout the course of the time. Each table will select scribe to report out and share discussion highlights from each discussion. Topic could include items related to COVID 19 lessons learned, including HR Policies and Best Practices, Recovery Planning, Budgets, and Contracts); Facilitator: Joseph Ricci, Esq., PASAE Vice Chair.

1.0 CMP; 1.0 CAE credits  

9:00 am – 9:50 am – Visit with Exhibitors 

9:50 am-10:00 am – Greetings from PASAE Sponsors 

10:00 am – 10:15 am – Welcome from Kalahari and PASAE Leadership 

10:15 am - 12:00 pm – Opening Keynote Session: Resilience of the Association Community; Presenter: Jim Carchidi, CEO JFC Staffing Companies 

1.75 CMP; 1.75 CAE credits  

12:00 pm - 1:20 pm - Expo Hall Open with Lunch 

1:20 pm -1:30 p.m. Movement Break

1:30 pm-1:40 pm – Greetings from PASAE Sponsors 

Business Supplier Session:

1:40 pm – 3:00 pm –5 Sales Hurdles and How We Clear Them; Speaker: Deb Ellenberg, VP of Business Development at Sandler Training 

1.5 CMP; 1.5 CAE credits

Association Session:

1:40 pm – 3:00 pm – Attracting New Members and Sponsors and Keeping them Engaged with your Association; Presenter: Natalie MacDonald, Director Corporate Partnerships, LeadingAge PA; Presenter: Megan Stedjan, Director of Membership Engagement, LeadingAge PA

*As a part of this session, there will also be a mini Q/A panel featuring a few PASAE annual sponsors - Hershey Resorts' Cyndy Cosner; Lancaster Marriott at Penn Square and Lancaster County Convention Center's Christine Stuart; and MeetPittsburgh's Sara Holzer. They'll spend a few moments sharing their insights as to what programs, events and opportunities make the sponsorship opportunity right for them. 

1.5 CMP; 1.5 CAE credits  

3:00 pm – 3:15 pm - Break and Visit with Exhibitors

3:15 pm – 3:25 pm – Greetings from PASAE Sponsor 

3:25pm – 4:25 pm -  Connecting to Community, Serving with Others - Insights from the Pocono Mountain Visitors Bureau and their P3C Program; Presenter: Chris Barrett, President and CEO, Pocono Mountains Visitors Bureau

1.0 CMP; 1.0 CAE credits 

5:00 pm -6:30 pm - Networking Reception  

6:30 pm - Exhibitor Break-Down 

Friday, September 24, 2021 

7:30 am - 9:00 am - Registration Open 

7:30 am - 8:30 am – Breakfast 

8:00 am – 8:10 am – Greetings from PASAE Sponsor

8:10 am - 9:10 am – Emotional Intelligence in Strategic Planning; Presenter: Lynn Burkholder, RLB Marketing  

1.0 CMP; 1.0 CAE credits 

9:10 am - 9:20 a.m. - Break

9:20 am - 10:25 am - Navigating Your Association's Financial Landscape; Presenter: Brian Bender, CPA, MBA, CAE; PASAE Board Member 

1.0 CMP; 1.0 CAE credits 

10:25 am – 10:35 am PASAE Final Remarks 

Conference Concludes


 Hotel Information: 

Overnight room accommodations are available here or you can call Kalahari Resorts and Conventions at 1-877-525-2427. Room rates are $119 + tax. Ask for the PASAE Connections 2021 room block or use group code 7035. Kalahari Resorts & Conventions is located at 250 Kalahari Blvd., Pocono Manor, PA 18349. The room rate is good until August 25th. Rooms booked after that date are subject to standard pricing. 

The fabulous Kalahari Conventions and Resort’s commitment to sanitation allows for a safe meeting experience. Learn about the safety protocols in place to make your stay an enjoyable one while also being mindful of extra procedures to reduce exposure to germs. 

Note: the below video was recorded prior to the conference being rescheduled for September 2021.  

Sponsorship & Advertising 

Looking to showcase your company’s capabilities to Pennsylvania’s premiere associations and business suppliers? Become an annual or conference sponsor and boost your exposure to connect with your association family. Please complete this form or contact Alexis Kierce at [email protected]. We couldn’t offer our PASAE members all the wonderful educational opportunities without the commitment of our sponsors.