Session Title: What is news? The difference between a press release and paid advertising (webinar)

Session Presenter: Matt Caylor, PA News Media Association  

Session Description: 

By generation, location or occupation, Pennsylvanians consume media in different ways. As this ongoing fragmentation continues, finding a target audience is more complex than ever. Attendees will walk away with a better understanding of the changing face of Pennsylvania’s media consumers and how businesses can best reach their target audiences working through various media outlets to help them share and highlight your content. 

Session participants will learn: 

• How to determine if your content is the best fit for a press release or paid advertising. 
• When submitting press releases, what editors from around the state expect. 
• Tips and suggestions from Pennsylvania media companies on receiving coverage for your news.

This session is worth 1.0 CE credit.

Register here.

This is a virtual event. Connection details will be sent to registrants 1-2 days before the event.

About the presenter:

Matt Caylor is the Director of Strategic at the PA NewsMedia Association. Matt's experience includes working with small boutique agencies, early-stage start-ups and industry powerhouses to expand and grow the power of the newspapers. He's operated as a trainer, advertiser liaison, researcher, manager, event organizer and writer, and has worked within every aspect of the news media industry.